A broker or managing agent needs to have a complete picture of their agents’ performance. They need to be able to assess the strengths and weaknesses of each individual on their team to make informed business decisions. With the right real estate agents performance tracking tools, brokers can be confident that they are maximizing their business growth.
Real estate agents’ performance metrics like call rates, appointment to listing conversion, and days on market help determine how well an agent is converting potential buyers into clients. These key performance indicators paint a complete picture of each agent’s abilities and help identify areas that need improvement.
For example, if an agent’s call rate is lower than other agents, it may be time to conduct a one-on-one coaching session. Then, you can help them improve their skills by providing specific strategies that will increase their call rates and overall outcome performance. Similarly, the number of properties that an agent lists for sale is another metric that highlights their success with marketing property listings. A high number of active listings indicates that they are attracting and converting interested buyers.
Lastly, a broker should look at the number of sales that an agent closes, which demonstrates their ability to sell homes. Then, they can compare these results to other agents on their team to see how an agent is doing against their peers.
Another important real estate agents performance metric is the client feedback rating. This metric helps brokerages to identify which agents are consistently meeting and exceeding their client’s expectations. This enables them to set higher sales goals for their teams and motivate their top performers. real estate agents performance tracking